China : Business travel to see robust growth this year

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Market to expand 17%, helped by activity in new free trade zones

Business travel will continue to blossom in China this year on the back of robust growth rates fueled by a growing number of travelers seeking personalized experiences from high-end products, an industry report said on Wednesday.

The business travel market in the country will post year-on-year growth rates of 16 percent to 17 percent this year, according to the 2014 China Business Travel Market Report released by Ctrip.com International Ltd, China’s largest online travel agency.

The report said apart from the steady growth expectations, speedy and further reforms of State-owned enterprises, easier financing options for small and medium-sized firms and more free trade zones will promote business travel this year.

“Most of these factors are also catalysts for the ‘going global’ efforts of Chinese enterprises. Other factors like the stable economic growth also have a multiplier effect on business tourism,” said Liu Xiexie, marketing director of Ctrip’s business travel department.

“Business travel will get a further fillip from the easier visa policies extended by several nations to Chinese citizens,” Liu said.

The United States-based Global Business Travel Association expects that Chinese companies will boost annual spending by 18 percent this year, compared with the $262 billion spent on business travel in 2014.

The association also expects China to replace the US as the world’s largest business travel market by 2016. The London-based World Travel and Tourism Council is even more optimistic and expects China to take the pole position in business travel this year itself.

Expectations aside, several Chinese companies have already started to increase business travel. Tiens Group Co Ltd, a Tianjin-based health products maker, plans to take its entire 6,400 salespeople and partners to France in May to commemorate the company’s two decades of existence.

It will be the largest business tour group between the two countries in 50 years, said Feng Bin, president of Beijing Utour International Travel Service Co Ltd, which is organizing the tour.

Along with the growth in business travel, there has also been a sea change in the preferences of business travelers from China, said the Ctrip report.

The ongoing anti-corruption campaign has to some extent dampened travel and other related preferences. Several business travelers have voluntarily given up first-class seats and rooms at luxury hotels for less expensive options, the report said.

However, some high-cost travel products are still in demand with business travelers, said Liu from Ctrip.

“Both hotels and the civil aviation industry were forced to adjust their strategies to cope with the changing preferences,” he said.

Chinese high-end hotels, which were hit by the ongoing anti-corruption campaign, had hinged most of their growth hopes on high-end business travelers.

However, many of them are now changing tack to cope with all types of business travelers, Liu said.

Some Chinese carriers have already started creating new products for business travelers, since the demand for business travel still exists, even as first-class consumption declined.

China Southern Airlines Co Ltd, the largest carrier by fleet in China, dropped first-class services on narrow-body domestic routes in 2014 for the low load factors and instead decided to install premium economy class seats in its fleet, which is between business and economy class.

 

 

Source : China Daily | April 2, 2015

Thomas D’Innocenzi

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About thomasdinnocenzi

Thomas D’Innocenzi is a highly accomplished, results-focused international consultant with extensive experience in global sourcing and business development worldwide to meet evolving business needs. Tom has proven ability in implementing and managing profitable global marketing and sourcing operations. He has extensive experience in international business development to accommodate rapid growth. Skilled in building top-performing teams, bench-marking performance, and developing organizations to improve efficiency, productivity, and profitability. Experienced transition leader and change agent. Tom founded Nova Advisors with the mission of providing expert Global Business Development consulting services for companies seeking to expand their market share as an independent consultant. Tom has a network of experts and advisors throughout the Asia-Pacific region and North America. His expertise includes business development, global sourcing, manufacturing, commodities, logistics, QA/QC, FDA, regulatory compliance, sustainability, and supply chain optimization. Tom is experienced in the medical device, apparel, consumer goods and technology services verticals helping companies advance their global sourcing capabilities and develop new markets through a local and sustained approach. Located in SE Asia and the United States, Tom expands market reach to drive sales. His global sourcing strategy includes directly negotiating with commodity suppliers, supply chain networks and distributors for optimal terms based on his expertise and first-hand knowledge of the players. Contact Tom to use his consulting service to increase your global market and make global sourcing profitable for you in the Asia Pacific Region and the United States. http://www.NovaAdvisors.com thomas@NovaAdvisors.com USA Direct: +1.904.479.3600 SINGAPORE: +65.6818.6396 THAILAND: +662.207.9269
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