TAT launches campaigns to woo Western visitors

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The Tourism Authority of Thailand (TAT) is planning major roadshows and travel fairs in Western countries in the last quarter of the year to lure visitors back to the Kingdom.

Juthaporn Rerngronasa, deputy governor for Europe, Africa, Middle East and America, said the TAT planned to organise the Seatrade Med Cruise Convention in Barcelona as part of its strategy to promote Thailand in the rapidly growing global cruise market.

TAT will also participate in the Cruise Convention in Singapore in November 2014, after TAT and the Singapore Tourism Board partnered up to invite senior cruise line executives and media from America and Europe for a familiarisation trip from November 17-19.

Other major events to be organised are: OTDYKH – Leisure 2014 in Moscow from September 16-19; Mexico International Luxury Travel Market from September 22-25; Amazing Thailand Road Show in The Netherlands, Belgium, Luxembourg and France from September 29 to October 2; Feria Internacional de Turismo de Am?rica Latina, Buenos Aires from October 25-28; World Travel Market 2014, United Kingdom from November 3-5 and the International Luxury Travel Market 2014, Cannes, on December 4-5. 

According to Juthaporn, the Seatrade Convention would be the first of a series of travel trade events and roadshows to be organised by TAT in the last few months of 2014, the traditional high season for the Thai tourism industry. 

The event is set for this week, from tomorrow until Thursday. It is Europe’s most important cruise trade show. It is attended by more than 3,000 senior executives.

According to the Ministry of Tourism and Sports, the total number of international tourist arrivals to Thailand in the January-August period was 15.7 million. Europe accounts for 4.13 million arrivals, with growth of 3.16 per cent over the same period of 2013.

“Europe is proving to be an important source market in these challenging times. The effort is being mounted to ensure the best possible visitor turnout in the last quarter of 2014. Penetrating the cruise market is an important component of this,” she said.

In addition to being a good source of luxury, high-end visitors, cruises are now attracting more young people, small corporate meetings and incentives. 

In Thailand, there are four major ports – Phuket, Samui, Laem Chabang and Bangkok – that can cater to all sizes of cruise ships and also for port of origin, turn-around port, and pre and post tours.

Source : The Nation | September 15, 2014
Thomas D’Innocenzi

About thomasdinnocenzi

Thomas D'Innocenzi is a highly accomplished, results-focused senior international executive with extensive experience in global sourcing and market development worldwide to meet evolving business needs. Tom has proven ability in implementing and managing profitable global sourcing operations worldwide. Extensive experience in international market development operations to accommodate rapid growth. Skilled in building top-performing teams, benchmarking performance, and restricting organizations to improve efficiency, productivity, and profitability. Experienced transition leader and change agent. As principal of Nova Advisors, LLC I’ve assembled an exemplary team that brings with them the knowledge and experience gained from starting up a Global Sourcing program with multiple Fortune 500 companies as well as the largest supplier network throughout the Asia-Pacific region. We have experience and expertise in more than a thousand medical and pharmaceutical products in manufacturing and sourcing at the best value. The right product, the right price point and the right branding fueled these successes that resulted in double-digit growth for top line sales and bottom line net margins for our customers. What sets us apart: • Our reach includes a large network of suppliers & manufacturers spanning 13 countries in Asia-Pacific region • We understand the manufacturing process and the business of the supplier and the buyer • Our company culture is based on quality assurance and our process is based on local quality control Our commitment is to be your partner offering the best products and services at the lowest cost. Contact me to discuss how we can make the global marketplace work for you. thomas@novaadvisors.com In addition, I am open to discussing opportunities in global sourcing, international marketing & sales, logistics and medical/pharma in Thailand, Vietnam, Malaysia, Philippines & Japan. Aside from my work I enjoy piano, astronomy, physics, and assisting my daughters with their studies. SPECIALTIES: Global Sourcing, Supply Chain Management, Business Development, Marketing, Logistics, Global Networking, Market Development, Healthcare Solutions, Pharmaceuticals, Medical Devices, Technology, Asia, Southeast Asia, US and Canada
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