Thailand, Myanmar forge ‘landmark’ cooperation agreement

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The THAILAND Convention and Exhibition Bureau (TCEB) is teaming up with Myanmar’s largest business association to hold trade shows and related events in both countries, as Myanmar continues its rapid opening to international business.
TCEB and the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI) recently signed a comprehensive memorandum of understanding at a ceremony in Yangon to improve and expand their meetings, incentives, conventions and exhibitions (MICE) industries.

Both sides referred to the MoU as a landmark partnership between Thailand and Myanmar.

“TCEB is a large organisation and has [more] advanced knowledge in this area than us. It is organising exhibitions in many countries. Together, we will cooperate to promote trade.

We’ll also work together in renovating and maintaining facilities so that Myanmar can be like Thailand,” said Myo Thet, vice president of UMFCCI.

Myanmar is now holding more than 60 business and commodity exhibitions a year, but shortages of proper venues are hindering the full potential, he said.

TCEB president Nopparat Maythaveekulchai said: “As the Thai government’s official flagship body for the MICE sector, TCEB’s mission is to support connections and linkages through meetings, incentives, conventions and exhibitions.

“This bilateral collaboration truly represents a deeper interaction within our respective MICE industries, which will yield profound results in both our countries,” he said. He added that the bilateral relationship between Thailand and Myanmar was very productive. The Kingdom is Myanmar’s second-largest trading partner, and bilateral trade reached US$7.82 billion (Bt250 billion) last year, up 15 per cent from 2012.

“TCEB will do our best to improve and expand trade promotion and the MICE industry in many ways, which includes encouraging public- and private-sector delegations and missions, to deepen engagement and expand collaboration in preparation for the AEC integration in 2015,” he said, referring to the Asean Economic Cooperation pact.

The new deal falls under the framework of the Joint Trade Commission formed in 2012. TCEB’s first ever roadshow in Yangon in partnership with UMFCCI was held in May 2013, helping to accelerate the growth of Myanmar MICE visitors to Thailand, especially in the meetings and conventions sectors, officials said.

Moreover, Thailand’s bustling exhibitions sector also serves as a trading marketplace and responds to the growing industries in Myanmar in various sectors, including food and agriculture, hospitality and services, medical and healthcare services, and machinery.

Last year, 7,101 visitors from Myanmar experienced the strength of Thailand’s MICE industry, injecting more than $24.9 million into Thai economy.

The achievement demonstrates that the relationship has the potential to prepare the two countries ahead of the AEC. In an AEC environment, the MICE industry has the potential to operate as a catalyst, boosting all sectors. “TCEB and UMFCCI are united and share our goal in developing the MICE industry with mutual understanding and friendship through enhanced human, cultural and economic exchange,” Nopparat said.

“We are committed to creating long-term competitiveness and sustainability for our service sectors in the international arena, and we both passionately believe that the best way to do this is jointly to promote and enhance cooperation in the MICE industry, especially through the strength of Thailand’s MICE industry, including diversity of destinations, unrivalled business opportunities, and high-quality professionals and industry standards.”

In building a strategic network of Asean partnerships, TCEB tries to nurture connections between Asean businesses and their counterparts as part of the Asean MICE Collaboration project.

From Vietnam (Vietrade and Vietnam Chamber of Commerce and Industry), to the Philippines (Philippine Chamber of Commerce and Industries and Chamber of Commerce of the Philippine Islands), to Indonesia (Directorate-General for National Export Development) and Laos (Lao National Chamber of Commerce and Industry), Myanmar businesses join a growing partner network through this MoU, as a strategic part to drive the region through trade and investment, officials said.

Last year, Thailand drew 1,013,502 MICE visitors, with receipts totalling $2.94 billion. This year, it is expected that Thailand will see 888,210 international MICE visitors, generating revenue of $2.90 billion.

Source : The Nation | August 21, 2014
Thomas D’Innocenzi
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About thomasdinnocenzi

Thomas D'Innocenzi is a highly accomplished, results-focused senior international executive with extensive experience in global sourcing and market development worldwide to meet evolving business needs. Tom has proven ability in implementing and managing profitable global sourcing operations worldwide. Extensive experience in international market development operations to accommodate rapid growth. Skilled in building top-performing teams, benchmarking performance, and restricting organizations to improve efficiency, productivity, and profitability. Experienced transition leader and change agent. As principal of Nova Advisors, LLC I’ve assembled an exemplary team that brings with them the knowledge and experience gained from starting up a Global Sourcing program with multiple Fortune 500 companies as well as the largest supplier network throughout the Asia-Pacific region. We have experience and expertise in more than a thousand medical and pharmaceutical products in manufacturing and sourcing at the best value. The right product, the right price point and the right branding fueled these successes that resulted in double-digit growth for top line sales and bottom line net margins for our customers. What sets us apart: • Our reach includes a large network of suppliers & manufacturers spanning 13 countries in Asia-Pacific region • We understand the manufacturing process and the business of the supplier and the buyer • Our company culture is based on quality assurance and our process is based on local quality control Our commitment is to be your partner offering the best products and services at the lowest cost. Contact me to discuss how we can make the global marketplace work for you. thomas@novaadvisors.com In addition, I am open to discussing opportunities in global sourcing, international marketing & sales, logistics and medical/pharma in Thailand, Vietnam, Malaysia, Philippines & Japan. Aside from my work I enjoy piano, astronomy, physics, and assisting my daughters with their studies. SPECIALTIES: Global Sourcing, Supply Chain Management, Business Development, Marketing, Logistics, Global Networking, Market Development, Healthcare Solutions, Pharmaceuticals, Medical Devices, Technology, Asia, Southeast Asia, US and Canada
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