Carlsberg continues Asia push with Chinese acquisition

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Danish brewer Carlsberg said on Monday it had bought the ownership of eight Chinese breweries for 1.4 billion kroner (188 million euros, US$258 million) as it continues to grow outside the sluggish markets of western Europe.

“Chongqing Beer Group has informed the Carlsberg Group that it has accepted Carlsberg’s offer to acquire 100 per cent of Chongqing Beer Group Assets Management,” the Danish company said in a statement.

The Chinese firm primarily sells brands under licence from the Chongqing Brewery Company, in which Carlsberg earlier this month raised its holding to 60 per cent from 29.7 per cent.

The Danish group paid around 2.6 billion kroner to up its stake in the company, which produces its two leading brands, Carlsberg and Tuborg.

“This transaction, following on from our decision to construct two new breweries in China and Myanmar, further reinforces our commitment to Asia, and in particular to China,” chief executive Joergen Buhl Rasmussen said on December 11.

Along with its three bigger rivals – AB InBev, SABMiller and Heineken – Carlsberg has been expanding in the fast-growing Asian market.

The Carlsberg Foundation, the group’s main owner, said in October it wants to change its charter so that it no longer has to own more than 25 per cent of the company, while continuing to hold at least 51 per cent of the voting rights.

The move would enable Carlsberg to make acquisitions without its main owner tying up more capital in the group to maintain the size of its shareholding.





Source : Channel News Asia | December 30, 2013


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Thomas D’Innocenzi is a highly accomplished, results-focused international consultant with extensive experience in global sourcing and business development worldwide to meet evolving business needs. Tom has proven ability in implementing and managing profitable global marketing and sourcing operations. He has extensive experience in international business development to accommodate rapid growth. Skilled in building top-performing teams, bench-marking performance, and developing organizations to improve efficiency, productivity, and profitability. Experienced transition leader and change agent. Tom founded Nova Advisors with the mission of providing expert Global Business Development consulting services for companies seeking to expand their market share as an independent consultant. Tom has a network of experts and advisors throughout the Asia-Pacific region and North America. His expertise includes business development, global sourcing, manufacturing, commodities, logistics, QA/QC, FDA, regulatory compliance, sustainability, and supply chain optimization. Tom is experienced in the medical device, apparel, consumer goods and technology services verticals helping companies advance their global sourcing capabilities and develop new markets through a local and sustained approach. Located in SE Asia and the United States, Tom expands market reach to drive sales. His global sourcing strategy includes directly negotiating with commodity suppliers, supply chain networks and distributors for optimal terms based on his expertise and first-hand knowledge of the players. Contact Tom to use his consulting service to increase your global market and make global sourcing profitable for you in the Asia Pacific Region and the United States. USA Direct: +1.904.479.3600 SINGAPORE: +65.6818.6396 THAILAND: +662.207.9269
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