Carlsberg continues Asia push with Chinese acquisition

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Danish brewer Carlsberg said on Monday it had bought the ownership of eight Chinese breweries for 1.4 billion kroner (188 million euros, US$258 million) as it continues to grow outside the sluggish markets of western Europe.

“Chongqing Beer Group has informed the Carlsberg Group that it has accepted Carlsberg’s offer to acquire 100 per cent of Chongqing Beer Group Assets Management,” the Danish company said in a statement.

The Chinese firm primarily sells brands under licence from the Chongqing Brewery Company, in which Carlsberg earlier this month raised its holding to 60 per cent from 29.7 per cent.

The Danish group paid around 2.6 billion kroner to up its stake in the company, which produces its two leading brands, Carlsberg and Tuborg.

“This transaction, following on from our decision to construct two new breweries in China and Myanmar, further reinforces our commitment to Asia, and in particular to China,” chief executive Joergen Buhl Rasmussen said on December 11.

Along with its three bigger rivals – AB InBev, SABMiller and Heineken – Carlsberg has been expanding in the fast-growing Asian market.

The Carlsberg Foundation, the group’s main owner, said in October it wants to change its charter so that it no longer has to own more than 25 per cent of the company, while continuing to hold at least 51 per cent of the voting rights.

The move would enable Carlsberg to make acquisitions without its main owner tying up more capital in the group to maintain the size of its shareholding.





Source : Channel News Asia | December 30, 2013


About thomasdinnocenzi

Thomas D'Innocenzi is a highly accomplished, results-focused senior international executive with extensive experience in global sourcing and market development worldwide to meet evolving business needs. Tom has proven ability in implementing and managing profitable global sourcing operations worldwide. Extensive experience in international market development operations to accommodate rapid growth. Skilled in building top-performing teams, benchmarking performance, and restricting organizations to improve efficiency, productivity, and profitability. Experienced transition leader and change agent. As principal of Nova Advisors, LLC I’ve assembled an exemplary team that brings with them the knowledge and experience gained from starting up a Global Sourcing program with multiple Fortune 500 companies as well as the largest supplier network throughout the Asia-Pacific region. We have experience and expertise in more than a thousand medical and pharmaceutical products in manufacturing and sourcing at the best value. The right product, the right price point and the right branding fueled these successes that resulted in double-digit growth for top line sales and bottom line net margins for our customers. What sets us apart: • Our reach includes a large network of suppliers & manufacturers spanning 13 countries in Asia-Pacific region • We understand the manufacturing process and the business of the supplier and the buyer • Our company culture is based on quality assurance and our process is based on local quality control Our commitment is to be your partner offering the best products and services at the lowest cost. Contact me to discuss how we can make the global marketplace work for you. In addition, I am open to discussing opportunities in global sourcing, international marketing & sales, logistics and medical/pharma in Thailand, Vietnam, Malaysia, Philippines & Japan. Aside from my work I enjoy piano, astronomy, physics, and assisting my daughters with their studies. SPECIALTIES: Global Sourcing, Supply Chain Management, Business Development, Marketing, Logistics, Global Networking, Market Development, Healthcare Solutions, Pharmaceuticals, Medical Devices, Technology, Asia, Southeast Asia, US and Canada
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