What is private-label and why should you be selling it?
Private-label is a brand that’s manufactured exclusively for the wholesaler. When you shop at a grocery store and they have their own house-brand of everything—that’s private-label. Private-label is the same contents as a national brand, but with different packaging and price.
How private-label apparel can increase your profit?
1. Private-label helps promote your sales. When you buy a private-label brand, it’s cheaper than a comparable name brand. Due to many people concerned about a balance of price and quality then they’re perfect for private-label.
2. Private-label gives you increased profit margin. You can get prime quality product at lower prices, it means not only can you make sales more often, but also that you can earn a higher profit margin. Remember that the lower your expenses are, the higher your profits will be.
3. Private-label is stocked more heavily. Due to the company will work directly with manufacturers to get Private-label product then it’s easier to get the stock we need
“In recent years, retailers expanded private label operations as a means of differentiating their assortments and driving higher profit margins. Many invested in Private-Label technology to fill a critical gap between assortment management and supply chain processes, and help reach ambitious profit- ability goals for these operations.” AMR-Apparel Retail Strategies Report