Profitability of Private Label

What is private-label and why should you be selling it?

Private-label is a brand that’s manufactured exclusively for the wholesaler. When you shop at a grocery store and they have their own house-brand of everything—that’s private-label. Private-label is the same contents as a national brand, but with different packaging and price.

How private-label apparel can increase your profit?

1. Private-label helps promote your sales. 
 When you buy a private-label brand, it’s cheaper than a comparable name brand. Due to many people concerned about a balance of price and quality then they’re perfect for private-label.

2. Private-label gives you increased profit margin. 
You can get prime quality product at lower prices, it means not only can you make sales more often, but also that you can earn a higher profit margin. Remember that the lower your expenses are, the higher your profits will be.

3. Private-label is stocked more heavily. 
Due to the company will work directly with manufacturers to get Private-label product then it’s easier to get the stock we need

“In recent years, retailers expanded private label operations as a means of differentiating their assortments and driving higher profit margins. Many invested in Private-Label technology to fill a critical gap between assortment management and supply chain processes, and help reach ambitious profit- ability goals for these operations.” AMR-Apparel Retail Strategies Report

private label

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About thomasdinnocenzi

Thomas D’Innocenzi is a highly accomplished, results-focused international consultant with extensive experience in global sourcing and business development worldwide to meet evolving business needs. Tom has proven ability in implementing and managing profitable global marketing and sourcing operations. He has extensive experience in international business development to accommodate rapid growth. Skilled in building top-performing teams, bench-marking performance, and developing organizations to improve efficiency, productivity, and profitability. Experienced transition leader and change agent. Tom founded Nova Advisors with the mission of providing expert Global Business Development consulting services for companies seeking to expand their market share as an independent consultant. Tom has a network of experts and advisors throughout the Asia-Pacific region and North America. His expertise includes business development, global sourcing, manufacturing, commodities, logistics, QA/QC, FDA, regulatory compliance, sustainability, and supply chain optimization. Tom is experienced in the medical device, apparel, consumer goods and technology services verticals helping companies advance their global sourcing capabilities and develop new markets through a local and sustained approach. Located in SE Asia and the United States, Tom expands market reach to drive sales. His global sourcing strategy includes directly negotiating with commodity suppliers, supply chain networks and distributors for optimal terms based on his expertise and first-hand knowledge of the players. Contact Tom to use his consulting service to increase your global market and make global sourcing profitable for you in the Asia Pacific Region and the United States. http://www.NovaAdvisors.com thomas@NovaAdvisors.com USA Direct: +1.904.479.3600 SINGAPORE: +65.6818.6396 THAILAND: +662.207.9269
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