Profitability of Private Label

What is private-label and why should you be selling it?

Private-label is a brand that’s manufactured exclusively for the wholesaler. When you shop at a grocery store and they have their own house-brand of everything—that’s private-label. Private-label is the same contents as a national brand, but with different packaging and price.

How private-label apparel can increase your profit?

1. Private-label helps promote your sales. 
 When you buy a private-label brand, it’s cheaper than a comparable name brand. Due to many people concerned about a balance of price and quality then they’re perfect for private-label.

2. Private-label gives you increased profit margin. 
You can get prime quality product at lower prices, it means not only can you make sales more often, but also that you can earn a higher profit margin. Remember that the lower your expenses are, the higher your profits will be.

3. Private-label is stocked more heavily. 
Due to the company will work directly with manufacturers to get Private-label product then it’s easier to get the stock we need

“In recent years, retailers expanded private label operations as a means of differentiating their assortments and driving higher profit margins. Many invested in Private-Label technology to fill a critical gap between assortment management and supply chain processes, and help reach ambitious profit- ability goals for these operations.” AMR-Apparel Retail Strategies Report

private label

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About thomasdinnocenzi

Thomas D'Innocenzi is a highly accomplished, results-focused senior international executive with extensive experience in global sourcing and market development worldwide to meet evolving business needs. Tom has proven ability in implementing and managing profitable global sourcing operations worldwide. Extensive experience in international market development operations to accommodate rapid growth. Skilled in building top-performing teams, benchmarking performance, and restricting organizations to improve efficiency, productivity, and profitability. Experienced transition leader and change agent. As principal of Nova Advisors, LLC I’ve assembled an exemplary team that brings with them the knowledge and experience gained from starting up a Global Sourcing program with multiple Fortune 500 companies as well as the largest supplier network throughout the Asia-Pacific region. We have experience and expertise in more than a thousand medical and pharmaceutical products in manufacturing and sourcing at the best value. The right product, the right price point and the right branding fueled these successes that resulted in double-digit growth for top line sales and bottom line net margins for our customers. What sets us apart: • Our reach includes a large network of suppliers & manufacturers spanning 13 countries in Asia-Pacific region • We understand the manufacturing process and the business of the supplier and the buyer • Our company culture is based on quality assurance and our process is based on local quality control Our commitment is to be your partner offering the best products and services at the lowest cost. Contact me to discuss how we can make the global marketplace work for you. thomas@novaadvisors.com In addition, I am open to discussing opportunities in global sourcing, international marketing & sales, logistics and medical/pharma in Thailand, Vietnam, Malaysia, Philippines & Japan. Aside from my work I enjoy piano, astronomy, physics, and assisting my daughters with their studies. SPECIALTIES: Global Sourcing, Supply Chain Management, Business Development, Marketing, Logistics, Global Networking, Market Development, Healthcare Solutions, Pharmaceuticals, Medical Devices, Technology, Asia, Southeast Asia, US and Canada
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